Product Feature
January 15, 2025
Throughout 2024, Simplestream delivered a cadence of updates designed to elevate your streaming services, enhance monetisation, and ensure regulatory compliance, all while improving user experiences.
Here’s a rewind of 2024 product updates that particularly stood out 👇
APS Integration 🔀
Why It Matters: Advertising revenue drives growth, and compliance with platform policies is non-negotiable. Our integration with Amazon Publisher Services (APS) enables seamless ad inventory sharing with Amazon Fire TV, ensuring you meet their requirements while unlocking new revenue opportunities.
What’s more, by making APS a direct demand partner, your team gains an efficient way to monetise advertising. This capability will soon extend to other Connected TV platforms, providing broader reach and more avenues to optimise your platforms ad strategy.
Coupon Management and Code Redemption 🎟️
Why It Matters: We’ve added a coupon management system that lets you launch promotions, manage code redemptions, track stats, and create one-time use codes. Partnering with retailers, this tool drives customer engagement, boosts viewership, increases platform traffic, and helps drive revenue.
Support for CPIX DRM 🔒
Why It Matters: Protecting your content is vital in the competitive streaming landscape. Our live and VOD packaging now supports Digital Rights Management (DRM) encryption using CPIX documents, which securely store keys and other sensitive DRM data.
This enhancement ensures compatibility with industry standards, safeguarding your premium content while maintaining seamless integration across workflows. Your enterprise can now deliver a secure streaming experience without sacrificing performance.
App Platform: Audio Description Tracks 💬
Why It Matters: Accessibility is no longer optional—it’s a regulatory requirement in many regions and a competitive advantage everywhere else. With support for audio description tracks across our Media Manager and streaming apps, you can offer inclusive experiences for visually impaired users, demonstrating your commitment to diversity and compliance.
This update not only broadens your audience but also future proofs your service against evolving accessibility mandates.
Integration with Avatar World Group (AWG)
Who is Avatar World Group?
Avatar World Group (AWG) is a leading player in the digital ecosystem, specializing in connecting businesses with untapped audiences in Latin America and Africa. Their extensive network spans telecom providers, internet service providers (ISPs), and financial platforms, including innovative e-wallet solutions like Modo. AWG essentially bridges the gap between technology and local markets, offering access to millions of potential users.
Why It Matters: Simplifying user authentication and entitlements is crucial for delivering a frictionless experience, especially in emerging markets. Our partnership with AWG integrates their subscriber management tools into the App Platform, streamlining user access and device flows.
Real-Time Analytics with Nielsen SDK
Who is Nielsen?
Nielsen is a global leader in audience measurement, data, and analytics, helping businesses understand consumer behaviours across television, streaming, digital, and beyond. With decades of expertise, Nielsen provides the critical insights needed to make data-driven decisions, optimize content strategies, and maximize advertising ROI.
Why It Matters: Data is king, especially when convincing advertisers of your platform's value. With the Nielsen SDK integrated across iOS and Android apps, you can track viewer behaviour across linear and on-demand content.
Channel Studio can now syndicate YouTube videos
Why It Matters: Expanding your digital reach is essential for building audience loyalty and driving engagement. Our new feature allows you to syndicate live events or Channel Studio content directly to YouTube, leveraging its massive audience to amplify your brand.
Whether it’s a one-off event or 24/7 programming, this capability empowers your enterprise to tap into YouTube’s platform to boost visibility and grow your community. Additionally, this feature simplifies workflows, reduces manual intervention, and ensures your live content gets the spotlight it deserves, all while enhancing operational efficiency.
Learn more about Channel Studio ➡️ HERE
Pause Ads: A Revenue Power Move 📲
Why It Matters: Every pause is an opportunity to engage users and drive revenue. With our new pause ads feature, static display ads now appear when users pause VOD content on mobile and web.
This innovation transforms an overlooked moment into a revenue driving touchpoint, offering advertisers premium visibility and boosting your revenue potential.
In fact, Jared Pestugia, Solutions Architect at Simplestream said:
“We developed Pause Ads as a game-changer, transforming moments of inactivity into powerful touchpoints for advertisers. This innovative feature delivers premium visibility and unlocks fresh revenue streams for our clients, ensuring no opportunity goes to waste.”
In Summary
These updated features can be strategic game-changers, offering your team the tools to stay ahead in a rapidly evolving industry and accelerating digital transformation.
This is just a snapshot of what we released in 2024. In our comprehensive list of product updates, we detail each of the product enhancements rolled out throughout 2024.
If you’d like to integrate any of these updates into your current tech stack, we're here to help. Just get in touch.
