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Insight
November 14, 2024
London, 10/09/2024 – Simplestream, a leading OTT services provider has joined forces with Virgin Media Television to launch Virgin Media Play, a range of cutting-edge streaming services designed to revolutionise how viewers access and enjoy their favorite content from Ireland’s biggest commercial free to air broadcaster.
Virgin Media Play offers an intuitive, user-friendly experience, bringing together live TV, on-demand content, and catch-up services into one seamless platform. Launched initially across web, mobile, Amazon Fire, Apple TV, connected TV’s and the Virgin Media Ireland Horizon platform — Virgin Media Play is tailored to satisfy the evolving needs of today’s viewers. With instant access to thrilling dramas, prime entertainment, documentaries and sport, ensuring viewers can watch what they want, when they want, wherever they are.
Dan Finch, CCO and Co-founder of Simplestream added:
"We are extremely excited to bring the Play service to life for Ireland's largest commercial broadcaster, Virgin MediaTelevision. This collaboration allows us to provide Virgin Media Television’s customers with easy access to the channel portfolio, plus catch-up and video on demand content. The ability to watch content anytime, anywhere, is no longer just a convenience — the public expects it. With our Media Manager and App Platform products, we’re ensuring that Virgin Media Television can meet that demand head-on, while also enhancing their commercial offering with our server-side ad insertion capabilities for both live and on demand video.”
Yvonne Doyle, Director of Operations of Virgin Media Television commented:
“The partnership between Simplestream and VirginMedia Television to launch Virgin Media Play represents a significant milestone in our digital transformation. By leveraging Simplestream's advanced technology in theOTT space, we have been able to build a streaming service that is future proofed that meets the high expectations of today’s viewers and opens up new avenues for revenue growth.”
Media contact
To arrange an in-person briefing or to find out more about this project, please reach out to the team at Simplestream via marketing@simplestream.com
