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EPisode

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Building the experience of tomorrow: interactivity, real-time data, and shoppable video, with Mike Ward

Mike Ward, Head of Marketing at Singular.Live, sits down with host Edward Norton and discusses the future of e-commerce and viewing experiences amid continuous technological innovation.

Host Edward Norton sits down with Mike Ward, Head of Marketing at Singular.Live. In this episode, they talk about what the future of e-commerce holds, inconvergence with streaming video, and the concept of ‘shoppable video’.

  • How will the habit of consumers change, amid endless digital channels to choose from?
  • What can technology do to provide a seamless on-screen, show-to-cart experience?

Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

Follow Beyond the Stream on your favourite platform. You can find us on Amazon Music, Apple Podcasts, Google Podcasts, Spotify, and more.

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More episodes

16:30

DTG Summit 2024 special with: ITVX, Warner Bros. Discovery, NBCUniversal and more

Beyond the Stream presents a special episode, recorded at the 2024 edition of the DTG Summit in London. Featuring guests from Arcade Media, Warner Bros. Discovery, ITVX, NBCUniversal, and more.

Listen now

36:41

Launching and Scaling OTT services for broadcasters, content owners, and rights holders: with Lydia Fairfax

Lydia Fairfax, industry expert with over 20 years of experience in the media sector, discusses with host Edward Norton the intricacies of the media sector today, and how broadcasters can look into scaling their own OTT services.

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37:32

Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

Marion Ranchet, Founder and Managing Director of The Local Act Consultancy, sits down with host Edward Norton to discuss the future of TV in Europe, from the advent of Freely to the tech landscape of 2030.

Listen now

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