News
December 6, 2024
1. Signed, Sealed, and Secure: Mastering Content Rights with DRM
2. Digital Transformation: The Game-Changer for Operational Efficiency
3. Adtech Enters a Shiny New Era: Monetise Smarter, Not Harder
4. More Technology, More Devices, More Streaming Solutions
5. Interactivity, Gamification, and Engagement Boosting
This year in tech and entertainment has been full of surprises, making it anyone’s guess what will come next by September. The International Broadcast Convention (IBC) 2024 is set to be a hub of innovation and discovery, spotlighting the latest advancements and emerging trends.
Expect a dynamic showcase of new technologies and groundbreaking ideas as vendors, technologists, broadcasters, and content creators come together to reveal their visions for the future. Whether you’re looking to dive into the latest tech or find out what’s next on the horizon, IBC is the place to be. Join us in Hall 5, stand #5.G60, to see what Simplestream has been working on. Discover how our cutting-edge solutions can keep you ahead of the curve in the fast-paced world of broadcasting and streaming.
#1. Signed, Sealed, and Secure: Mastering Content Rights with DRM
At IBC 2024, there's a compelling reason for the spotlight on content rights and security. The explosive growth of digital content and streaming services has intensified the need for advanced solutions to manage and protect content across various platforms. Integrating cloud-based tools and sophisticated Digital Rights Management (DRM) is crucial for addressing these challenges, ensuring efficient distribution while securing intellectual property. But we'll have to wait until the event itself to discover what new advancements are available for us to explore.
#2. Digital Transformation: The Game-Changer for Operational Efficiency
As the industry navigates through rapid digital transformation, operational efficiency is more critical than ever. The adoption of Artificial Intelligence (AI), machine learning, and analytics is streamlining workflows, enhancing decision-making processes, and even being used to expedite the content production process. After attending IBC this year, you’ll likely leave with a better understanding and having witnessed real-time demos of how your business could leverage these technologies to improve operations and stay competitive in the OTT and broadcasting space.
#3. Adtech Enters a Shiny New Era: Monetise Smarter, Not Harder
As the AdTech landscape evolves, we’re stepping into a new era of smarter monetisation. With the rise of FAST channels and AVOD models, next-gen AdTech is taking centre stage. Technologies like Server-Side Ad Insertion (SSAI) and SCTE-35 markers are becoming indispensable for delivering targeted ads with precision and efficiency. This shift means AdTech is no longer just about filling ad slots — it’s about using advanced tools to maximise revenue with minimal effort.
#4. More Technology, More Devices, More Streaming Solutions
From codecs that shrink video files like magic while boosting quality to cloud-native architectures that scale up like a superhero’s suit, the world of streaming is always buzzing with new innovations. Over the four-day event, we expect to uncover groundbreaking methods for OTT services to bid farewell to buffering, enhance content discovery, boost viewer retention, and finally get our hands on a range of exciting new devices rumoured to hit the market.
#5. Interactivity, Gamification, and Engagement Boosting
Lastly, we expect to see the next wave of engagement hacks poised to revolutionise audience interaction with content. The spotlight will be on interactivity and gamification, featuring innovations that transform passive viewing into active participation. Discover cutting-edge features that let viewers shape storylines in real-time and gamified elements that make content consumption a thrilling adventure. Over the four-day event, explore how these interactive and gamified strategies are not just enhancing viewer engagement but also turning audiences from passive spectators into active contributors to their entertainment experiences.
