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Insight
November 14, 2024
London, 14/02/2012 - TVSN, Australia and NewZealand’s leading broadcast network specialised in home shopping, has chosen Simplestream to power the expansion of its teleshopping channel beyond traditional, linear distribution. ‘Open’ 24/7, TVSN Now is the new destination for millions of consumers looking to shop through the fashion, health, beauty, kitchen, electronics, homewares, and jewellery departments, from the comfort of their homes - “Anywhere Anytime”. Personalised department-based channels further enhance the customer experience.
London-based Simplestream deployed its core products to create a richer-than-ever shopping experience for audiences down under. The solution for TVSN was built by combining Media Manager, App Platform, and Channel Studio. It provides the customer with a powerful framework to deliver, present, and – most importantly –monetise premium commercial TV content, across a variety of platforms and devices.
Media Manager uses a fully automated OTT content workflow, allowing TVSN operators to automate the ingestion of on demand content from various sources, inclusive of metadata and stock/pricing information. The content management system is deeply integrated with App Platform, which offers a comprehensive set of out-of-the-box UIs and functionalities to aid content discovery, as well as best-in-class on demand consumption for end-users across all major app stores. Simplestream helped TVSN to initially launch a fully revamped set of apps on Android, iOS, and tvOS, with LG TV and Samsung TV soon available too.
Channel Studio powers virtual, thematic channels, enriched by dynamic graphic overlays for upsell and oversell opportunities. TVSN can monetise its content offering by providing end-users with data-driven overlays tailored per piece of content with pricing, stock levels, and even more info. Shopping basket buttons prompt the users directly to the eCommerce website, which includes over 12,000 products available for purchase.
Simplestream’s Technical Director, Ashley Horne, said after the successful launch:
Working with TVSN has allowed us to innovate on top of our existing solutions for teleshopping channels and create a service that is truly leading edge. This becomes apparent through our partnership with Singular.live. Creating dynamic, synchronised overlays for virtual channels offers a unique way to implement technology and presents a new way to monetise content.”
TVSN’s Chief Executive Officer, Judy Deuchar, also stated:
We are very excited to be working withSimplestream, who we chose as partners after a long global search. Our mission at TVSN to deliver a first-class experiential shopping experience for our customers 'Anywhere Anytime', has truly come to life with TVSN Now. Together we have built a solution to drive, manage, and monetize ever-changing product channels. At our core – TVSN are experts at how to sell products via video – together with the brilliant tech from Simplestream, we are expanding the universe in which to monetize this content. And we have only just begun”.
Simplestream helped TVSN to launch the most innovative teleshopping product to date, by providing cutting-edge technology and integrating with a complex chain of existing third-party APIs. The solution will support TVSN in the delivery of thematic channels and thousands of hours of commercial TV content to millions of users across Australia and New Zealand.
