Sony Pictures Television expands its rollout of POP Player to Freeview Play

Simplestream, the UK’s leading OTT services provider has extended the reach of Sony’s POP Player to Freeview Play, the UK’s largest free to air platform, enabling children and families across the UK to watch their favourite POP, Tiny Pop and POP Max shows on-demand, whenever they want.

Dan Finch, Chief Commercial Officer of Simplestream commented, “It’s been a pleasure working with the Sony and Freeview Play teams, to deliver another complex project for POP Player, getting it launched smoothly onto Freeview Play during lockdown.  We look forward to assisting Sony in the roll out of Pop Player across other platforms and devices in the coming months.”

Will Vicary, UK Commercial Director, Networks at Sony Pictures Entertainment added,

“We’re continuing to extend the range of devices that children can watch our great channels on and are delighted to have launched POP Player on Freeview Play to bring young fans and parents some of our topper forming shows from the POP, Tiny Pop and POP Max portfolio.

This now completes our launch of the POP Player across all major Free to Air TV platforms and puts us in a great position to unveil our AVOD service across mobile devices in 2021.”

Simon Hunt, Director of Strategy and Business Development, at Digital UK added,

“Sony’s POP Player is a fantastic addition to the Freeview Play line up, and their partnership with Simplestream meant we were able to launch POP Player seamlessly, and crucially, in plenty of time for the Christmas season.”

Designed and developed by Simplestream, Hybrid TV services is a module within the Simplestream award winning, App Platform, delivering increased reach for channels across all of the UK’s free to air platforms including automated 28-day catch up, series stacking, content recommendations and real-time viewing analytics for broadcasters and content owners.

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