Product Feature - Live Events on Virtual Channels

Channel Studio is the product of choice for operators to leverage existing video assets to create and distribute live linear channels. The latest enhancements have made it possible to combine VOD assets and live streams as part of the same playlist, scheduled for distribution across multiple platforms. All with optional ad insertion and a seamless playback experience.

The product has so far allowed operators to build broadcast schedules using long and short form on demand content. With this recent development to the scheduling system within Channel Studio, it’s now possible to add live event placeholders, for the scheduler to identify swapping to a live input as part of the regular channel programming. Once the playlist is filled with the desired content for the regular 24 hours, the published playlist is automatically syndicated to AWS MediaTailor, to be assembled into a functioning virtual channel, while also connecting the scheduled live events within Media Manager.

Virtual channels benefit from the appeal of ‘destination viewing’. Also, Media Manager’s automated content catchup creation workflow allows for event replays to be scheduled again in the future so viewers never miss a moment.

With optional server-side ad insertion (SSAI) as a means to monetise content, operators can seamlessly serve unique ads to each user, which can’t be blocked or skipped.

KEY FEATURES

• Ingest on demand content via S3, API, MRSS/RSS feeds.
• Encode live feeds via RTMP/RTP/HLS, or SRT.
• Seamlessly create playlists via the easy-to-use scheduler (drag & drop).
• Leverage server-side ad insertion (SSAI) or ad marker insertion monetisation workflows.
• Optimised for live syndication to third-party platforms, such as YouTube, thanks to the built-in functionality.