Product Feature - Kid-friendly Advertising

To complete our look at some of the functionality that empowers the App Platform to provide the best Kids Apps experiences for both our clients and their customers we wanted to focus on our integration with the ad’s provider SuperAwesome.

Advertising can be difficult at the best of times, especially during the current ads crises that is affecting just about any ad supported service. This is especially true of children, who are specially protected by COPA (Child Online Protection Act) violation of which can lead to fines of up to $42,350 per infraction. It is, therefore, essential that any kids-oriented service is beyond compliant with COPA.

SuperAwesome is a key component in ensuring that ads on our kid’s services are kid friendly and compliant, as all ads are delivered with no cookie-based targeting or behavioural tracking and are reviewed by humans to check for age appropriateness and compliance with local standards, guaranteeing the highest level of safety. This also has the added advantage of being tailored towards a kid’s audience ensuring a high level of engagement and satisfaction for marketers.

SuperAwesome leads the way in kids’ ads, their kid-tech is used by hundreds of brands and content-owners to enable safe digital engagement with the global kids’ audience, which makes our integration with SuperAwesome a key component in our kids App Platform offering.