Pause. Play. Profit: How OTT Services Could Unlock New Revenue Streams

How Do Pause Ads Work?

The Pause Ads feature in Simplestream’s App Platform is a simple yet effective concept. When viewers press pause on VOD content they may be viewing across mobile and web platforms, a static display ad appears. If they pause again later, a new ad is displayed. This approach provides a new way to introduce advertising without disrupting the flow of content. Instead of interrupting a show or movie, these ads utilise natural breaks in viewing.

Below is an example of what a pause ad looks like on a tablet:

The Advantages of Pause Ads

The Pause Ads feature in App Platform presents a compelling value proposition for both advertisers and streaming platforms:
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• Non-Intrusive Experience: Ads only appear when content is voluntarily paused by the viewer, ensuring uninterrupted viewing.
  

• Increased Ad Exposure: Each pause creates an opportunity to display a different ad, maximising impressions and the potential for ad revenue.
  

• Maintained Engagement: Viewers remain engaged with their screens even during breaks, making this a prime moment to introduce relevant content.

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Is Simplestream’s Pause Ads feature difficult to implement?

Simplestream has removed many of the barriers to implementing Pause Ads in a streaming workflow through its integration with Google Ad Manager. This ensures that Pause Ads are not only easy to embed but also unlock multi-layered monetisation opportunities.

By leveraging Simplestream’s solution, streaming providers can maximise revenue by delivering targeted, high-value ads during natural viewing breaks. This benefits both the streamer and advertisers alike, enhancing ad relevancy while creating an additional, non-intrusive revenue stream. Get in touch with us to learn more.

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Have You Read Our List of Product Updates?

At Simplestream, we continuously refine our products to stay ahead of industry trends. In our latest round of updates, we’ve introduced over 20 new features, including Pause Ads and Vertical Video Players, to enhance the streaming experience. By prioritising innovation, we ensure that our customers remain at the forefront of technology, equipped with future-proof solutions to meet evolving market demands.

For more insights on how Pause Ads and other updates can elevate your streaming platform, click the link below 👇

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