PANEL - Launching TV experiences in the face of monetisation model and Connected TV fragmentation

Held during the 2023 edition of IBC – as part of the Content Everywhere programme, the panel titled ‘Launching TV experiences in the face of monetisation model and Connected TV fragmentation’ was moderated by Andreas Waltenspiel.

As the online video market continues to grow, new monetisation models are emerging. Rising market penetration makes Connected TVs a key battleground for offering viewers the ultimate experience. Our Technical Director, Ashley Horne, joined onstage Jörg Meyer, Chief Commercial Officer at Zattoo, and Matthew Duhig, Co-Founder & Technical Director at FX Digital.

The panel covered the following key points:

• What are some of the challenges faced by operators when launching and optimising a TV product? 
• How do operators cater to the needs of a multi-device and digitally native audience?
• What are some future trends or developments in the TV industry that operators need to be aware of?
• What are the emerging monetisation models that go beyond ad insertion?
• Why should Connected TV be an important consideration when launching an OTT video streaming service?

Watch the recording below.

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