Case Study: GAAGO

The GAA and RTÉ chose Simplestream to revamp an existing set of OTT applications for GAAGO, a subscription-based sports channel aimed at an international market and Irish fans spread around the globe. The project encompassed the task of simplifying a complex video workflow for fully managed live streams and catch-up content.

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This case study analyses the technical infrastructure deployed by Simplestream for the revamp of GAAGO's set of OTT services. In particular, we focus on the following key points:

1. How Simplestream integrated GAAGO's existing CRM and backend platform with its tech stack.
2. The management of live streams for GAAGO events, in partnership with Globecast, the service company selected to support the fully managed event workflow.
3. How Simplestream enabled GAAGO to leverage multiple business models, with the additional provision of Entitlements and Authentication workflows.
4. How the revamped set of OTT services surfaced big screens with dedicated apps released for tvOS, Android TV, Fire TV, LG TV, and Samsung TV.

The new GAAGO-Simplestream integration – together with the launch of an enhanced set of OTT applications – has assisted GAAGO in delivering numerous key elements of its strategy, including delivery of a greater number of live events per season, growth of install base across all apps, and decreased viewing share on laptop/PC devices.

‍Download the case study now.

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