The new horizons of feature-rich, OVP-agnostic OTT services

A new year has started strong, on the back of a very intense (and unusual) era we are hopefully leaving behind. The last 24 months or so – amid the Covid-19 pandemic – have changed many habits and practices, especially in the tech world. They have accelerated a paradigm shift that was already underway. As statistics highlight that demand for content is at an all-time high, technology platforms are required to constantly evolve, increasingly pivoting to the cloud to make the delivery process smoother.

The name of the game is simplification of complex architectures and workflows. This factor has rapidly become essential for operators looking to strengthen existing services or to launch brand new ones. Today’s OTT players are looking to reach three main objectives:

- A reduced time-to-market‍

- Greater scalability‍

- Enriched revenue streams via multiple monetisation opportunities

What’s the ideal recipe for feature-rich OTT platforms for the near future then? In a few words: out-of-the-box, multi-device solutions that allow operators to easily manage their ecosystem of applications, across all main devices, ensuring their audience can enjoy a flawless experience, anytime, anywhere.

Choosing the right technology is still one of the most sensitive steps when ‘going OTT’ and wanting to build a brand new service. Our App Platform is the answer to the need to launch premium video services through a powerful, flexible framework. No matter the requirements, whether an online video platform (OVP) is already in place – our App Platform can integrate with any OVP existing in the market today, following a fully agnostic approach. 

Our Technical Director, Ashley Horne, recently spoke as part of the OTT & Direct to Consumer programme at IBC Digital – the virtual showcase of product demos and keynotes –unfolding the details of such an agnostic approach to OTT services built around existing OVPs. Simplestream’s backend system – historically used for the management of content across different platforms – can now be used regardless of an existing video platform. Most importantly, storage costs aren’t duplicated, and no migration of content is required, with existing configuration remaining in place, as well as existing partnerships with third-party providers.

Click here to access the full keynote. It requires a quick registration to the IBC Digital portal.

The future of feature-rich OTT services starts now. And it'll take the world of digital content to a whole new era, as long as your tech solutions of choice are flexible and can easily integrate with third-party tools, simplifying complexity.